Ascent Roofing
A handheld brand film, shot on a live roof, that traded homeowner hesitation for trust and now opens every conversation Ascent Roofing has.
Where they started.
Most homeowners approach roofing with hesitation. Ben and Nicole Schwartz built Ascent Roofing on craftsmanship, communication, and care, but those values are hard to prove in an ad.
They did not want to advertise. They wanted to build trust and show what actually makes them different, before the first handshake.
What we did.
Story over slogans
We built the piece around what defines Ascent, craftsmanship and care, shown through honest moments of work and conversation rather than marketing claims.
Filmed on a live job
Shooting during a real project let viewers onto the roof to see the values in motion, with natural light and real sound.
Close and handheld, with scale
The camera stays close and handheld to feel personal, while a few aerial shots show the bigger picture of every roof and every home.
Sound as the score
Tools, movement, and wind set the pacing, so the film feels true to the job instead of polished over.
Ascent Roofing wanted to share their story in a way that felt human and true to their values. The goal was not to advertise, but to build trust and show what makes them different. Ben and Nicole Schwartz built Ascent on values that stand as strong as the roofs they build, and they wanted homeowners to feel that before they ever picked up the phone.
This brand story focuses on what truly defines Ascent: craftsmanship, communication, and care. The project invited viewers onto the job site to witness those values in motion, not through slogans, but through honest moments of work and conversation.
Filmed on location during a live project, the story uses natural light and honest sound to build connection. The camera stays close and handheld to feel personal, while a few aerial shots show the bigger picture, the pride in every roof and every home. Natural sound leads the pacing. Tools, movement, and wind form the heartbeat of the piece.
The final story now lives on Ascent Roofing's website and social channels as their brand introduction. For Ben and Nicole, it represents more than marketing. It is a reflection of why they started Ascent in the first place: to do great work, serve people well, and build something that lasts.
What changed.
- Replaced first call hesitation with a film that builds trust before the conversation starts
- Gave Ascent a brand introduction that now lives on their website and social channels
- Helped bring in 3 new contracts within 60 days of release
- Showed craftsmanship and care as something you watch, not something you claim
Frames from the shoot.
Other projects we're proud of.
Drone · Reels · SocialSteele EarthworksBig machines, real crews. Drone, reels, and 4-5 posts a week that helped Steele recruit operator
Photo · Drone · WebCascade TutoringFull-day website shoot, students in session, instructor headshots, the space itself, and aerial
Documentary · Run-and-GunEric Rhodes · CMA FestTwo days through the heart of CMA Fest with DJ Eric Rhodes. Sound, roots, and a Chevrolet brand
Want work like this for your business?
Twenty minutes on the phone, no pitch deck. We'll tell you what the project actually needs and whether we're the right team for it.