Eric Rhodes · CMA Fest
A two day, run and gun documentary that followed DJ Eric Rhodes through CMA Fest and pulled the curtain back on the trust and connection behind his rise.
Where they started.
Eric Rhodes is more than a DJ with an audience. From his rise online to his work with major brands like Chevrolet, he has built trust.
The challenge was to capture that in motion across two packed days at CMA Fest, with no setups and no second takes, and still tell a story about who he is and why it matters.
What we did.
Documentary, not staged
We filmed run and gun across two days, living and breathing with Eric's pace. No setups, no retakes, just honest moments.
Story between the beats
Between performances, interviews, and drives across the city, we captured both the spectacle and the quiet in between.
A brand thread
Eric's connection with Chevrolet ran through the piece, woven in naturally rather than bolted on.
Built on earlier trust
The Last Blockbuster project in Bend was the first chapter. That early collaboration set the tone and earned the trust this bigger story was built on.
CMA Fest hums with movement, sweat, sound, and color. Eric Rhodes steps into that current and turns a country crowd into a sea of rhythm. We followed him through all of it, camera in motion, story unfolding between every beat.
Eric's story is rooted in connection. From his rise online to his work with major brands, he has built more than an audience. He has built trust. This documentary pulls the curtain back on who he is and why that matters.
Filmed documentary style across two packed days, the shoot lived and breathed with Eric's pace. No setups, no retakes, just honest moments. Between performances, interviews, and drives across the city, the film captured both the spectacle and the quiet in between.
Before Nashville, there was Bend. The Last Blockbuster project became the first chapter, a small collaboration that set the tone for bigger storytelling. Nostalgia, sound, and trust. That early work laid the creative foundation for CMA Fest. Directed and produced by Hoffmedia, featuring Eric Rhodes, with Jhartley, for Eric Rhodes and Chevrolet.
What changed.
- Captured a fast, two day festival as one cohesive 10 minute story
- Showed the trust and connection behind Eric's brand, not just the performances
- Wove the Chevrolet partnership through the film without it feeling like an ad
- Built on the Last Blockbuster collaboration to deepen a long term creative relationship
Frames from the shoot.
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